Unit Economics

Margins and profitability by country and plan

8.1 Unit Economics Framework

CAC

Total Ad Spend / New Customers

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LTV

Average Order Value × Purchase Frequency × Customer Lifespan

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LTV:CAC Ratio

LTV / CAC

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Target > 3:1

Payback Period

CAC / (Revenue per Customer per Month)

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Contribution Margin

Revenue - COGS - Ad Spend

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ROAS

Revenue / Ad Spend

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Connect order amounts to see unit economics calculations